Looking to take your online store to the next level?
Every eCommerce business dreams of ranking higher, converting more visitors, and generating higher sales. The reality is that most eCommerce stores are stuck on basic platforms that can’t keep pace with their growing demands.
But don’t lose hope just yet:
BigCommerce is revolutionising the way serious online merchants approach their eCommerce development strategy. With the right BigCommerce development strategies in place, any store owner can unlock untapped potential, close the competitive gap, and get ahead of the curve.
Here’s what we’ll cover:
- The Case for BigCommerce and eCommerce Growth
- Key BigCommerce Development Strategies That Drive Success
- Best Practices for Optimising Your Store for Maximum Conversions
- Advanced Strategies for Scaling Your Business to New Heights
BigCommerce: A Game-Changer for eCommerce Growth
BigCommerce is no longer a new kid on the block.
The multi-award-winning eCommerce platform has grown to power over 130,000 merchants in 150 countries around the world. And this isn’t just a happy accident.
Savvy store owners are increasingly migrating to BigCommerce and leaving other eCommerce platforms behind because it’s simply better at doing what it’s meant to do: helping online retailers succeed.
Here’s why:
Statistics don’t lie. BigCommerce stores are enjoying a 2.5% conversion rate compared to the 1-2% industry average.
Now, 2.5% might not seem like a big difference.
But when you’re paying for every visitor to your site and competing online, every percentage point improvement represents hundreds (if not thousands) more orders in your bank account.
However, here’s the catch…
Simply choosing BigCommerce isn’t enough to guarantee stellar results.
Maximising revenue and conversion requires an expert-led full-service BigCommerce development for eCommerce approach that’s built to go the distance and optimise every aspect of the platform.
Think of it this way:
A finely tuned BigCommerce store is only as strong as its underlying development strategy.
Crafting a detailed and future-proof BigCommerce development strategy and sticking to it is what separates the stores that consistently outperform and those that just get by.
Essential BigCommerce Development Strategies to Skyrocket Success
Jumping ship to BigCommerce without a roadmap is setting yourself up to fail.
Building a BigCommerce store that generates thousands in revenue takes time and research.
More importantly, it’s key to focus on strategies that are going to affect meaningful results.
In this section, we’re going to take a look at the BigCommerce development strategies that set winners apart from the rest of the crowd.
Theme Customization and Development
Thousands of stores online look pretty much the same.
The generic, copy-paste eCommerce store themes that come pre-installed with most online shopping cart platforms may be free, but they give your business an identity crisis.
Theme customisation and development is the silver bullet.
By building a custom storefront, you’re instantly creating a unique customer experience that’ll resonate with your ideal customer.
Now, building a beautiful custom theme isn’t a strategy we just picked from a hat.
Custom themes provide key advantages that impact everything from the visitor experience to SEO and conversion, including:
- Increased page load speed through optimised code
- Improved mobile responsiveness
- Unique, trustworthy brand identity
- Streamlined navigation to reduce bounce rate
The result? A website that makes it easier than ever for visitors to find what they want and buy it without friction.
API Integration and Automation
Manual doesn’t equal growth.
Thanks to BigCommerce’s open architecture, there’s powerful opportunities to build integrations with all kinds of third-party software and tools, including inventory management platforms, customer relationship management (CRM) platforms, marketing automation tools, accounting software, and more.
Why is this important?
Automation saves time and money by streamlining manual processes and reducing the chance for costly human error.
Time that can be reinvested back into your business in more profitable ways.
Plus, in the modern eCommerce landscape, it’s not enough for your website to just stand alone as a store.
Your systems and technology must also work seamlessly with each other through automation.
Mobile-First Design
Mobile first isn’t a fad.
Online shopping via mobile devices is rapidly increasing as a percentage of total eCommerce sales. Ignoring mobile isn’t an option if you want to capture a piece of the eCommerce pie.
Mobile-first BigCommerce development means optimising your store for seamless experiences on mobile devices, including:
- Touch-friendly navigation and buttons
- Fast-loading pages on cellular data
- Streamlined mobile checkout process
- Quick and easy payment options like digital wallets
Mobile customers should be able to find what they want and get in and out of checkout faster than ever before.
Store Optimisation Tips for Explosive Conversions
Driving customers to your store is only half the battle.
If you’re serious about building an eCommerce store that converts visitors into sales, you need to be strategic about how you guide every visitor through the store and convert them into a buyer.
Here are a few store optimisation strategies to give your BigCommerce development a boost.
Checkout Experience
Abandoned shopping carts are a significant eCommerce killer.
No one likes having their cart left sitting in limbo forever. And yet, over 70% of shoppers in a typical online store will abandon their carts and leave without buying anything.
There are ways to fight back:
- Offer guest checkout
- Reduce form fields
- Display security badges
- Offer multiple payment options
- Be transparent about shipping costs
The easier the checkout process, the more sales your store will convert.
Site Speed
Online shoppers hate slow sites.
Sites that load in 1 second or less are 2.5 times more likely to convert than sites that take 5 seconds or more to load.
Speed isn’t just a customer experience issue:
It directly impacts the bottom line.
Prioritise BigCommerce development that focuses on speed through:
- Image optimisation
- Clean code
- Caching
- Using a CDN
Speed-related optimisations often have the quickest payback of any BigCommerce development improvements.
Product Pages
Product pages are the unsung heroes of eCommerce.
Strong product pages include:
- High-quality images
- Detailed descriptions
- Customer reviews
- Clear calls-to-action
Questions? They should have the answers.
Reviews, in particular, are a powerful tool for boosting conversion. A product with five reviews is far more likely to be purchased than a product with no reviews.
Building reviews takes time, but the impact is well worth the investment.
Scaling Strategies for Thriving Businesses
Foundational elements of BigCommerce development covered?
It’s time to think bigger.
Advanced BigCommerce development strategies and scaling techniques will help your store break through growth plateaus and reach new heights.
Market Expansion with Multi-Storefronts
BigCommerce has native support for running multiple storefronts from a single backend.
Open doors for brand expansion and tapping into new markets without the need for duplicate inventory management or point of sale solutions.
Whether your brand wants to expand into new countries and regions, launch a B2B portal, or create niche sub-brands, BigCommerce’s multi-storefront capabilities have got you covered.
Advantages include:
- Centralised inventory management
- Consistent brand experience
- Simplified operations and reporting
- Quick time to market
BigCommerce is built for scale from the ground up.
B2B Commerce Solutions
Business-to-business (B2B) eCommerce is not a trend.
The eCommerce platform has a suite of native B2B features, including custom pricing, quote management, and sales rep tools. To make serving wholesale customers simple.
Wrapping It Up
BigCommerce development success doesn’t happen by accident.
Success comes down to strategy and execution.
The platform gives you the building blocks, but it’s going to take smart BigCommerce development and a commitment to ongoing optimisation to unlock true potential.
Here’s a quick recap:
- Custom development that matches your brand identity
- Optimising for mobile and site speed
- Streamlining the checkout process
- Integrations and automation for scaling efficiently
- Leveraging advanced features as your business grows
The stores that consistently outperform aren’t the ones that just choose a platform and hope for the best.
They’re the ones that make a long-term investment in the right BigCommerce development strategies from the start and commit to continuous improvement as they scale.
With the right BigCommerce development approach, the sky’s the limit.
